Zalando, Europe's largest online fashion retailer, bringing High Street to High End brands together to audiences. With a huge reputation in the retailing industry, Zalando approached Cohorted Communications to work closely in creating an Audience Activation campaign with supporting Design and Content Marketing. We launched an incentivised promotional campaign to raise brand awareness and drive lead generation. Zalando Retail Insertions were included in the Cohorted beauty box, exposing the brand to new audiences and leads. This partnership between Cohorted and Zalando proved successful and exceeded all expectations. The Content Marketing with an Incentivised Audience Activation campaign helped generate new leads with a new audience.
February 7, 2020