Product Placement

The Hut Group

Illamasqua stand for; Beauty, not brutality. Recognised by PETA, they’re completely cruelty-free and are proud to have a large, ever-growing vegan range. We are proud to have worked with Illamasqua, to bring their sell-out Hydra Veil Primer and a brand-exclusive beauty box to subscribers, through our in-house premium beauty box back in 2019. We worked closely with Illamasqua to build a campaign that strategically generated brand awareness and promoted lead generation. The campaign consisted of a Limited Edition beauty box curation with all-Illamasqua products, a Beauty Box Placement alongside other brands and a Solus Email Marketing campaign. Illamasqua pride themselves on the high-quality of their products, which is why they’re loved by industry professionals around the globe. As a cult-favourite beauty brand, both their Hydra Matte Veil Primer and the Antimatter Lipstick were well received in the beauty box, creating an incredibly successful campaign. We hope to continue working closely with Illamasqua throughout 2020 to bring more of their quality products to our beauty box.