Product Launch

The Hut Group

Illamasqua stands for; beauty, not brutality. Recognised by PETA, the brand is 100% cruelty-free and is proud to have a large, ever-growing vegan range. We are proud to have worked with Illamasqua, to bring the sell-out Hydra Veil Primer and a brand-exclusive beauty box to subscribers, through our in-house premium beauty subscription box back in 2019. We worked closely with Illamasqua to build a campaign that strategically generated brand awareness and promoted lead generation. The campaign consisted of a Limited-Edition beauty box curation with all-Illamasqua products, a beauty box placement alongside other brands and a solus email marketing campaign. Illamasqua prides itself on the quality of its products, which is why the brand is loved by industry professionals around the globe. As a cult-favourite beauty brand, both the Hydra Matte Veil Primer and the Antimatter Lipstick were well received in the beauty box, creating an incredibly successful campaign. We hope to continue working closely with Illamasqua to bring more of the brands quality products to our beauty box.