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PR Activation

Revlon, BDK - Integrated Marketing

BDK are an Independent perfume house based in Palais Royal, Paris. BDK Parfums create qualitative and distinctive fragrances, inspired by characters, movements, silhouettes and moments. BDK and Cohorted Communications worked closely to deliver a lead generation campaign, utilising our in-house platform Lead Apex and the beauty subscription box for product placement services. This was supported by Solus email marketing to further generate brand awareness. The Cohorted team also delivered a social media campaign for BDK including a featured article on lifestyle publication Cohorted Cult. The campaign met all outlined goals and the exposure generated leads for BDK parfums.

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