Product Launch

Retail Consultancy, Lead Generation

Penguin Random House is the international home to nearly 250 editorially and creatively independent publishing imprints. Together, their mission is to foster a universal passion for reading by partnering with authors to help create stories and communicate ideas that inform, entertain, and inspire, and to connect them with readers everywhere. One of Cohorted’s most successful projects was an exclusive campaign with award-winning author Sophie Kinsella. Through an extensive social media campaign, online competition using in-house brand Lead-Apex and a limited-edition beauty box, Cohorted Communications encapsulated the brand image and generated successful leads. Both contemporary and traditional audiences were reached by combining digital and non-digital platforms. The tailored beauty box and competition attracted both Sophie Kinsella fans and new subscribers to her best-selling novels and was especially well received by Love Islands Amy Hart.