Integrated Marketing

Verso

Verso creates high-quality skincare products with a low ingredient count. Verso’s goal is to provide customers with products that suit their busy, contemporary lifestyle while still ensuring that they are provided with all the ingredients needed for a healthy skincare routine.

Cohorted Communications were approached by Verso to curate a graphics focused marketing plan. This involved strategising an email marketing plan as well as social media content and graphic magazine content. Cohorted worked with influencers to create partnerships that would provide product and brand awareness to new audiences. Alongside the graphics led campaign, Cohorted curated a Cohorted x Verso beauty box edit for November 2020 for its existing subscribers with an exclusive discount for the Verso site.