In October 2021, Cohorted curated a Think Pink Beauty Box in support of Breast Cancer Awareness Month. Featuring 8 luxe pink products from Elemis, OFRA, 111 Skin, Rodial and more, Cohorted were keen to support this beauty box campaign with educational assets across all touchpoints.
All beauty box curations featured a Cohorted self-examination insert, designed in-house to be kept as a visual reminder to ‘check your tits’. As well as additional educational content across Cohorted Cult and inspirational interviews on the Unfiltered by Cohorted podcast, Cohorted also worked closely with illustrator J.Leigh Draws to design a limited-edition tote bag to raise money for Breast Cancer Now.
To communicate the importance of educating and empowering audiences around Breast Cancer, Cohorted distributed a dedicated Solus Email Campaign, highlighting key information available on Cohorted touchpoints. This curation as a whole proved successful in educating audiences on Breast Cancer, through both written and visual graphic content.
February 25, 2022