Retail Consultancy

Maire Claire

For 31 years Marie Claire has been *the* thinking woman’s fashion and beauty destination, with a mission to entertain, inform and campaign on the issues that really matter to women.

Made up of a multi-award-winning team of digital journalists, influencers and experts, covering a range of global topics including fashion, beauty, relationships, careers, plus agenda-setting news - all whilst keeping authority and authenticity at its heart. Marie Claire approached Cohorted to collaborate with Marie Claire on curating an exclusive beauty box, including products from Kate Somerville, This Works and L’Occitane.

Managing the campaign in-house, Cohorted successfully put to market a high-end luxury beauty box curation which proved popular with both Cohorted and Marie Claire’s audience. This curation was supported with a dedicated 360 marketing campaign to further generate brand awareness for each brand featured within the curation.