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Product Placement


Italian fashion house Prada was founded by Mario Prada in 1913. The cult luxury brand, approached Cohorted to launch a campaign to promote the new Paradox fragrance.

Featured within Cohorted’s November Beauty Box, it allowed both new and returning customers to discover Prada Fragrance. The products placement feature was complimented with a 360 marketing campaign that showcased the brand’s image to new potential leads, including email marketing campaign, social media presence and content marketing.