Product Placement

Huda Beauty

Huda Beauty, cult-favourite beauty destination for all things makeup, skincare and fragrance, founded by award-winning makeup mogul Huda Kattan. Since the launch of Huda Beauty back in 2015, Huda’s sister Mona Kattan has focused her attention to the fragrance industry, launching a sister brand ‘KAYALI’ in 2020. With the potential for brand activation around their product launch, Cohorted approached Huda Beauty/KAYALI for a product placement campaign.

Featuring the must-have Huda Beauty eye shadow palette and a newly released KAYALI fragrance, our Summer Essentials beauty box exceeded all expectations with Cohorted subscribers. This product placement campaign was complimented with Solus Email Marketing, a Social Media Giveaway, Influencer Partnerships and branded content across Cohorted Cult and within the Mini Magazine to further communicate the brand and products in detail.

Cohorted successfully introduced the KAYALI fragrance release to our subscribers and online audience, building their UK customer base and potential leads for KAYALI and Huda Beauty.