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Product Placement


OFRA Cosmetics, founded by Ofra Gaito, is an internationally recognised name within the beauty industry that specialises in both makeup and skincare.

Cohorted Communications collaborated with OFRA in June 2021 to bring about a monthly curation that featured six of their top make-up products for our subscribers. Alongside this curation and the marketing that followed the monthly beauty box, the Cohorted team launched an email marketing campaign, included product placement at every opportunity and a Cult feature with graphic magazine content.