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Retail Consultancy

Harvey Nichols

The Orange Square Company is the UK’s leading distributer and marketer of niche and luxury perfume. Created to meet consumer’s desires for luxurious, artisan perfume, TOSQ represents niche perfume brands, whilst innovating and adapting constantly to keep ahead of the curve. Cohorted Communications were approached by TOSQ to collaborate with Harvey Nichols on curating an exclusive fragrance edit, including products from the likes of Creed, Maison Francis Kurkdjian, Mizensir and more...

Managing the campaign in-house, Cohorted successfully put to market a high-end discovery fragrance curation which proved popular with both Cohorted and Harvey Nichols customers. This curation was supported by Solus Email Marketing, Influencer Partnerships, Bespoke Social Media Content and Dedicated Magazine Content to further generate brand awareness for each brand featured in the curation.