Event Activation


Intimissimi, part of the successful Calzedonia Group, is a luxury Italian clothing label founded in 1996. We were approached by Intimissimi to deliver a bespoke end-to-end gift management service for an influencer event, hosted at the flagship London store by brand ambassador Lydia Elise Millen. The Cohorted team managed the curation of luxury gift boxes for the event, enjoyed by Lydia and 50 of her followers. Our unique end-to-end gift management service aims to offer valuable product placement for brands, while eliminating event management stress. We further supported this PR and audience activation campaign with a social media campaign to generate brand awareness and engagement, which proved popular with the Cohorted audience and generated leads for Intimissimi/Calzedonia.