Product Placement

Doucce

Doucce, beauty inspired by Parisian elegance and New York attitude. Discover Your Individuality with each of Doucce’s innovative products: it’s contemporary, it’s colourful, it’s innovative and it’s professional. Doucce approached Cohorted with an initial product placement campaign in mind. Cohorted worked closely with Doucce to build a brand-exclusive beauty subscription box, released in August 2019. This curation was to push the Doucce brand to subscribers, introducing them to premium beauty products. To ensure that all campaign aims were met, we also supported the brand with a promotional campaign. This included strategic product placement, supported social media campaigns and accompanying mini magazine with editorial content. The exclusive Doucce beauty box was well received with subscribers, allowing Doucce to put their products in the hands of beauty lovers. Cohorted continue to work closely with Doucce, to generate brand awareness and engagement across Cohorted social media channels.