Social Media Marketing

Wander Beauty

Wander Beauty was founded by businesswomen and mothers Divya and Lindsay, on the base of effortless beauty essentials. Divya, serial entrepreneur, and mum of two, and Lindsay Ellingson, jet-setting supermodel and mum, co-created multi-use products enriched with clean, globally sourced ingredients to enhance the skin.

In the last 5 years, Wander have won 30+ beauty awards, including Allure’s renowned Best of Beauty Awards. Wander is now a firm favourite among editors, influencers, and customers alike. Celebrity enthusiasts span the likes of Heidi Klum, Emma Roberts, Sarah Jessica Parker, Hailey Bieber and more!

Cohorted and Wander first collaborated in February 2022, launching a cosmetics-based subscription beauty box. To coincide with the product placement, the Cohorted team curated a Social Media campaign with educational and interactive elements. From #ShowUsYourBags to boost user generated content surrounding the iconic Wander Gold Eye Masks, to an IGTV Q&A with brand founders, this campaign showcases the tailored services Cohorted Communications provide.

Audiences had the opportunity to submit questions surrounding women in business, beauty advice and the daily routine of a female entrepreneur. Our in-house Graphics Team curated visual educational posts, showcasing how each product can be used in multiple ways. An additional social giveaway further promoted the Cohorted x Wander Beauty Box, gaining an impression rate of 50.4% and a 7.15% engagement rate.

After successfully working with Wander Beauty in February 2022, a second partnership has been secured, launching the Cohorted x Wander Skincare edit. We are looking forward to building our relationship with Wander Beauty and increasing brand awareness in the UK market.