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Retail Insertion


Hayu is a subscription-based video streaming service that streams shows with the likes of Keeping Up With The Kardashians. A subscription to Hayu costs only £4.99 a month, however when Cohorted’s partnership with the service was active, 2 months were provided free of charge with August 2020’s monthly beauty box subscription.

Cohorted’s integrated marketing campaign with Hayu included the publication of an online Cohorted Cult article as well as Brand and Audience Activation through retail inserts included in our monthly boxes. We also drew up and executed a social media competition and influencer partnerships to draw in new audiences to the Hayu platform while simultaneously drawing in Hayu subscribers to the Cohorted brand.