Audience Activation

Virgin Wines - Audience Activation

Part of the Virgin family, Virgin Wines have established themselves in the drinks retailing industry as winners of the Online Drinks Retailer of the Year award. Delivered straight to your door, Virgin wines have sold over 80 million bottles and pride themselves in the work they do. Cohorted partnered with Virgin Wines and launched an incentivised promotional campaign to generate Audience Activation. Virgin Wines had Retail Insertions in the beauty box, exposing them to new, well-aligned audiences through Cohorted channels. With an incentivised call to action code, Cohorted were able to build Virgin Wines' brand awareness and customer activation. The campaign met all campaign goals and the exposure generated leads for Virgin Wines.