Audience Activation

Virgin Wines - Audience Activation

As part of the Virgin family, Virgin Wines has established itself in the drinks retailing industry as winner of the Online Drinks Retailer of the Year award. Delivered straight to your door, Virgin Wines has sold over 80 million bottles and prides itself in their work. Cohorted partnered with Virgin Wines and launched an incentivised promotional campaign to generate audience activation. Virgin Wines featured retail insertions within the beauty subscription box, exposing them to new, well-aligned audiences through Cohorted channels. With an incentivised call to action code, Cohorted were able to build Virgin Wines' brand awareness and customer activation. The campaign met all outlined goals and the exposure generated leads for Virgin Wines.