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Product Placement


Benefit is an award-winning cosmetic brand, famous for their brow and mascara products.

We were approached by Benefit to launch a PR activation campaign, involving product placement and audience activation through our in-house beauty subscription box and marketing activations across all platforms.

We worked closely with benefit to ensure all PR aims were executed. Their infamous mascara formula was well received by subscribers, communication Benefit’s brand values. The campaign was highly successful, meeting all brand objectives and supporting benefit in raising awareness for the services they offer.

With an established relationship, we look forward to future opportunities.