Product Launch

Laura Mercier

Laura Mercier, a cult-favourite luxury makeup brand launched in 1996, created by none other than Laura Mercier herself. Her search to find the products she craved changed into a desire to provide the same high-end beauty products for other women.

Cohorted were approached by Laura Mercier to launch an exclusive campaign to promote the new Honey Powder product release as part of their best-selling translucent powder range. Featured in Cohorted’s October Beauty Box Edit in 2020 proved successful for the brand, encouraging both new and returning customers to discover LM products. The product placement feature was complimented with an extensive social media and marketing campaign that showcased the brand's image to new potential leads through both digital and non-digital platforms; this included dedicated Email Marketing campaigns, Beauty Box Magazine Content and Cohorted Cult editorial features.

Cohorted also partnered with aligned influencers to help raise overall brand awareness and engagement, whilst promoting Laura Mercier’s Honey Powder in preparation for the product launch.