French Connection, a design led British brand creating distinctive products across womenswear, menswear, accessories and home for the modern lifestyle. Distributing globally through retail stores and e-commerce, FC is committed to offering a premium experience, something we were keen to carry throughout our partnership. We worked closely with FC on a social media “Golden Ticket” campaign, influencer management and audience activation through selected partner channels. The FC Golden Ticket featured in our premium beauty subscription box and connected subscribers and influencers to the brand, raising awareness and social engagement. Generating a buzz around the beauty box, encouraging subscribers to engage with FC's recent collection, helped to meet all campaign aims. This campaign exposed FC to new audiences and increased brand engagement through our social channels and services. We look forward to future partnerships with FC.
January 3, 2018