French Connection, a design led British brand creating distinctive products across womenswear, menswear, accessories and home for the modern lifestyle. Distributing globally through retail stores and e-commerce, FC is committed to offering a premium experience, something well aligned with Cohorted which we were keen to carry throughout our partnership.
Working closely with FC on a social media “Golden Ticket” campaign, influencer management and audience activation opportunities through selected partner channels proved successful. The FC Golden Ticket featured in our sister brand’s premium beauty subscription box and connected subscribers and influencers to the brand, raising overall awareness and social engagement. Encouraging subscribers to engage with both brands and to generate a buzz around FC’s recent collection through our in-house beauty box helped to excel all campaign aims. This campaign exposed FC to new audiences and increased brand engagement through our social channels and services, which creating potential leads for the brand. We look forward to future partnerships with French Connection.
February 25, 2022