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Digital Activation


In line with the Cohorted X Fresh Brand Exclusive Beauty Box, Cohorted Communications amplified the campaign further by hosting a Virtual Masterclass which was hosted by the Fresh Head of Education Caglar Odabasi alongside mega influencer Sammi Jefcoate.

The masterclass involved advice and guidance for the ultimate skincare regime as well as exclusive offers & interaction opportunities for the audience. The event was supported via a range of digital marketing combining email campaigns with social and influencer marketing. Hosted and handled by Cohorted, the event achieved a 96% satisfaction rate which a reach of over 115K+.