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PR Activation

Bloom Gin

Joanne Moore created BLOOM in 2009 in an effort to bring a uniquely lighter and softer formula to customers who have potentially never tried gin before. BLOOM is run by an all-female team and uses only all natural ingredients, giving their gin its signature smoothness. BLOOM approached Cohorted to provide a product placement campaign. This involved brand activation and retail inserts alongside their mini gins in our monthly beauty subscription box.

Cohorted worked closely with Bloom to create media that was authentic to their brand image and provide them with a service that would benefit their own sales.

We hope to continue to work closely with BLOOM to bring more quality variety to our beauty boxes.